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"Panasonic doesn’t make DSLRs, so they want you to believe the DSLR is dead message. Olympus, too, has basically transitioned from a DSLR company to a mirrorless one, so they really would like you to believe the DSLR is dead. Sony, well, they just want to sell something and have taken the tact of making everything to see what sticks. If you buy a Sony NEX thinking DSLRs are dead they’ll be happy. If you buy an A77 thinking that a DSLE is better than a DSLR, they’ll be happy. If you buy one of their few remaining DSLRs, they’ll be happy. Just buy something with Sony written on the front seems to be their current message."